As IT Coordinator, I led the product team for the Content division, managing developers, analysts, and designers in delivering scalable digital solutions for Journalism, Marketing, and Sales. I structured agile processes from scratch, organized the backlog using GitLab, and aligned product strategy with business objectives. Key achievements include reducing CMS operational costs by 50%, automating 44% of published content to streamline editorial workflows, and launching strategic commercial solutions that generated new digital products and revenue.